Profit Is Oxygen –Is Your Business Financially Fit?

In our recent webinar, Mastering Bank Negotiations, we tackled one of the most common blind spots for business owners: financial clarity.
“Profit is like oxygen – your business can’t hold its breath for long without it.”
To successfully negotiate with banks and lenders, you must stop viewing your financials as just numbers for your accountant. They are your story—and they must be told from the perspective of your lender.
Key takeaways from the webinar:
- Know your numbers cold: Profit & Loss, Balance Sheet, cash flow trends.
- Understand lender priorities: liquidity, equity, risk exposure, and repayment ability.
- Translate your strategy into metrics: show how your plans align with financial stability.
- Think long-term: banks fund those with vision, discipline, and preparedness.
What banks want to see:
- Strong owner’s equity
- Positive cash position
- Clear profitability with room to grow
- Confidence in your leadership and team
If you haven’t updated your financials, don’t wait. Banks are always assessing risk—especially in volatile markets. Your preparation is your power.
📥 Next Steps:
- Download our free “Bank Meeting Preparation Checklist”
- Join the Southbrook Business Advisory Platform for all past webinars and resources
- Book a discovery call to review your financial story: nathan@southbrookaccounting.ca
You’ll walk away with clarity—and a strategic plan to make your next bank meeting a success.
Let’s position your business to borrow smarter and grow stronger.